Secondary - Couples travelling Australia in caravans aged 55-75Ĭompetitors: Local pub & takeaway store selling predominantly fried foods. Creating a comprehensive business plan is the first step, and from there, individuals can expect to: Register and license the business. See more ideas about coffee truck, coffee carts, mobile cafe. Primary target market - woman aged 20-40 with children aged 0-10 Explore Flo Pearce Ingles board 'Coffee Trucks and Trailers', followed by 345 people on Pinterest. Menus on recycled paper on clipboards, aluminium tins containing cutlery, souvenir teaspoons used with coffee/tea orders, chalkboards, cake stands. Your brand identity will bring your coffee brand to life. If you use a bright color in your coffee branding, you may stand out from the competition, but it might also alienate your target market. Picture brick-look white feature wall, raw timber, brightly coloured chairs, large communal tables, greenery, large map of Australia on wall ( for visitors to indicate where they are from) kids area, comfortable leather lounges, industrial lighting, concrete floor. This is because brown is a sign of security, structure, support, warmth and coffee. The cafe is fresh, friendly, fun, rustic, a bit quirky, child friendly and encourages guest to stay as long as they wish. Specialising in healthy options (real food, GF options, super foods, low sugar etc) and with the emphasis on really good coffee. Cafe open Monday - Friday 9-5pm serving predominantly coffee, cakes, light lunches and dessert.
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